The results from your LinkedIn pilot on the TPA and broker channel, by the four audiences you asked for, then the plan for November, December and January.
For Craig Herndon, Vice President, TPA Sales · Monday, November 2, 2026 · Numbers as of November 2, 2026
124 connection invites from your profile, 40 accepted. Nine people have written back, and five of those conversations point to a next step.
Pharmacy consultants and RFP decision-makers accept at more than half. TPAs are slow on a cold invite and warmer as a direct message from you.
At the end of December the lists, the messaging and the process are handed over. Today we pick the January path and the dates that lead to it.
One profile carries every audience, on a free LinkedIn account that is still warming up. That sets the pace through December, and it is why the plan for the next eight weeks matters.
The pilot plan judges a long sales cycle on its early stages, before any agreement is signed. This deck reports those stages: conversations opened, meetings and progression.
| Audience | People on the list | Invited | Accepted | Accept rate | Messages sent | Replied | Not reached yet |
|---|---|---|---|---|---|---|---|
| Pharmacy consultants, national | 98 | 43 | 22 | 51% | 22 | 3 | 49 |
| RFP decision-makers, national | 7 | 7 | 5 | 71% | 9 | 1 | 0 |
| Employee benefits leaders, Texas | 61 | 32 | 7 | 22% | 8 | 1 | 15 |
| Producers, Texas | 111 | 36 | 6 | 17% | 9 | 2 | 67 |
| TPA leaders | 8 | 6 | 0 | 0% | 0 | 0 | 0 |
| Total | 285 | 124 | 40 | 32% | 48 | 7 | 131 |
27 of the 50 consultants and RFP decision-makers invited have accepted. Every RFP decision-maker on the list has now had an invite.
Five direct messages from you to TPA contacts you already knew got two answers. A cold invite to TPA leaders has not been accepted yet.
Source: campaign metrics on your LinkedIn profile, read November 2, 2026, 01:14 UTC; audience counts from the same day's list read. Replied counts people who wrote back inside each audience's campaign. Accept rate is accepted divided by invited. The five direct messages to known TPA contacts (October 12) sit outside this table. Producers and benefits leaders are in Texas; consultants and RFP decision-makers are national.
Three of the five are consultants at firms that already know EmpiRx. There the outreach reached the right person and reopened the relationship. The new doors are the national broker’s producers and the TPA contact.
Source: 18 messages from 9 people received on your profile, October 12 to 30, 2026, read from the reply log November 2. Meetings booked or held from these conversations: [Craig to confirm].
| Who | Audience | What they wrote | Where it stands |
|---|---|---|---|
| Mark Keck, Blackhawk Claims Service | TPA, direct message | “Sounds good to me” | Next step Meeting [Craig to confirm] |
| Jordan Hamm, The Baldwin Group | Producer | “let’s look at a Friday in December if that works” | Next step You sent a meeting invitation |
| Nathan Karnitz, PSG | RFP decision-maker | Shared his email, and mentioned time blocked for an EmpiRx presentation at PSG’s consulting team onsite | Next step [Craig to confirm] |
| Jennifer Perlitch, Alera Group | Pharmacy consultant | “I have clients today with EmpiRx and am familiar with your solution.” | Next step Shared her email |
| Steven Hurley, Alliant | Pharmacy consultant | “looking forward to learning more about EmpiRx!” | Next step His team is to reach out to set up a call |
| Adam Syfrett, Alliant | Pharmacy consultant | “I’ve included EmpiRX in several RFP’s this past year, and will likely do so again next year.” | Warm Check in before 2027 reviews |
| Tyler Troutman, The Baldwin Group | Producer | “For now I only have fully insured and level funded clients.” | Warm Later |
| Heather Guarnera, Higginbotham | Benefits leader | “We have a department at Higg that does all the evaluation and management for our self funded clients” | Not now Ask who leads it |
| Jamey Burkholder, BMA | TPA, direct message | “No, thanks” | Closed Left alone, as you asked |
This page is for the live call only and is left out of the printed copy. Source: reply log on your profile, October 12 to 30, 2026, quoted exactly.
Rates from the November 2, 2026 campaign read, accepted divided by invited. Morning emails and alerts counted from the send log, October 16 to 30, 2026 (one preview on October 16 not included in the nine).
People on the list not reached yet, of 285, as of November 2.
Invites a weekday, on a free LinkedIn account still warming up, shared by brokers and TPAs.
Invites since the October 29 read (105 then, 124 now), with 6 more accepted and 2 more replies.
The week the 131 run out at about 8 a weekday. A projection, not a measurement.
December has three sources of new conversations, each on your OK. A refill of new names in the audiences that accept best, the TPA contacts invited again, and the Cigna outreach.
Pace: 124 invites over the 15 weekdays from October 12 to 30, about 8 a weekday; the campaigns send on weekdays only. Projection: 131 people divided by about 8 invites a weekday is about 16 weekdays from November 2. Campaign reads of October 29, 2026, 11:27 UTC (105 invited, 34 accepted, 5 replies) and November 2, 2026, 01:14 UTC (124, 40, 7).
Sent to you as a spreadsheet on the evening of October 21.
The 285 people by audience, with where each one stands, plus the Cigna 20 and the TPA additions.
Every message you approved word for word, by audience, and the answers to the pushback that comes up most.
How replies are read and answered, how each person is followed up, and the weekly rhythm that keeps it moving.
Your pilot results for leadership, as a PDF, built with you on the four-audience split.
Stage 2 of the pilot plan. Leadership sees the results and decides whether, and how, the same engine opens up across EmpiRx Health, starting from what worked in the pilot. Scope is set with whoever signs off at EmpiRx.
The outreach on your LinkedIn carries on after December 31, with the same rule that nothing goes out without your word, while leadership decides on the wider rollout.
We show you how it is set up and how it runs, and hand over the lists, the messaging and the process, so you are never tied to us to keep it going.
On October 7 the goal was set as you taking these results to leadership in the new year. Your words then were “That’s the goal.” The question today is which path you want that read to lead to.
| # | To settle | Our recommendation |
|---|---|---|
| 1 | Which January path, A, B or C, and whose call it is | Your read first, then leadership’s |
| 2 | Who sits in the leadership read, and when they meet | Names and a date, so the results pack lands before it |
| 3 | What leadership needs to see to say yes | The four-audience split, conversations, meetings and where each stands |
| 4 | Which conversations have turned into meetings, booked or held | Your count goes into the results pack |
| 5 | December list, TPA re-invite, and the Cigna opening message | All three, each approved by you before anything goes |
| 6 | The move to the new LinkedIn platform | Connect once from your phone this week; the invite link lasts seven days from October 31 |
| 7 | The five checks from Saturday’s email | Booking link, who your profile reaches, pushback answers, how EmpiRx is described, and the message, pace and holds |
| Two dates | The results pack in your hands in the first week of January, as a PDF, and a check-in in mid-December |
Nothing goes out from your profile without your word, on the current platform or the new one.